Prepared for KrabX
October 21, 2026 · KlientBoost
Growth Plan ● Microsoft Search ● Q4 2026

A second lead source, starting on Microsoft search.

Most of KrabX's volume comes through one listing site today. Microsoft paid search builds a second, steady source of high-net-worth and business traders, starting now. It grows as campaigns run and results come in.

1 site
supplies most of your trading volume today
600 to 1,300
estimated Microsoft searches a month on your seed themes
$76,923
traded a month covers a $5,000 all-in month at your 6.5% rate

Where You Stand

A trusted desk with one main source of customers, and no paid ads yet.

Today, one listing site supplies most of your volume.

1 site
supplies most of your trading volume
1%
of that volume goes to the site as its cut
8,000+
trades completed to date
None
paid ad campaigns run for KrabX so far

From our October 16 call, plus the trade count on krabx.com (read October 21, 2026). SEO began in early summer 2026 and is just starting to pay off.

"So we have an exchange where we put our listings on there, and then they take a 1% cut from our volume. So that's where the majority of our volume's coming from."Matt Bull, Founder, KrabX, October 16 call

The goal: a steady second source you can scale.

1 source
Today: most volume through one listing site
2+ sources
Goal: a consistent flow of high-net-worth and business traders from search
"I'm looking to increase the amount of leads coming in from different sources so I'm less dependent on this crypto site I'm using."Matt Bull, Founder, KrabX, October 16 call

Already in place, and it helps with approval.

FinCEN registered money services businessRisk disclosure on every pageFees published on your pricing pageA street address, not a PO BoxOTC desk and business pages liveThe Start Trade form asks the amount first

Microsoft asks crypto advertisers for a risk disclosure, published fees and a real address. Your site already carries all three (Where You Can Advertise has the sources).

NextWhere The Growth IsYour seed searches, sized for Microsoft.

Where The Growth Is

Your seed searches, grown into themes and sized for Microsoft.

1Your five seeds, plus Ethereum. About 600 to 1,300 Microsoft searches a month.

The 4 Conversion Intent Buckets
bitcoin otc desk
362 to 785
sell large amount of bitcoin for wire
95 to 206
buy bitcoin with wire transfer
77 to 166
buy USDT with wire transfer
36 to 78
buy large amounts of bitcoin
16 to 35
buy Ethereum with wire transfer
16 to 35
What each root grows into
Your seedThe theme it grows intoEst. Microsoft searches a month
bitcoin otc deskBitcoin and crypto OTC desk searches (18 terms)362 to 785
sell large amount of bitcoin for wireSelling and cashing out large amounts (7 terms; your exact phrase has no measured volume yet)95 to 206
buy bitcoin with wire transferBuying bitcoin by wire or bank transfer (10 terms)77 to 166
buy USDT with wire transferUSDT by wire, Texas left out (5 terms)36 to 78
buy large amounts of bitcoinBuying large amounts (6 terms)16 to 35
buy Ethereum with wire transferEthereum and other coins by wire (3 terms)16 to 35

Estimated. Ahrefs counts US searches on Google (pulled October 21, 2026), and we scale each count by Bing's share of US search against Google's (StatCounter, September 2026): all devices for the low end, desktop for the high end. Shown before state exclusions. Microsoft's own planner sizes it exactly once we're building.

Read these as a starting point, not a ceiling. Keyword tools, including the platforms' own planners, tend to undercount long, specific searches like these. They sample and round, and many real searches show little or no volume. Your own phrase, "sell large amount of bitcoin for wire," shows none at all. The ranges also count Bing only, not the Yahoo and DuckDuckGo searches that carry Microsoft ads too.

2Small, specific searches. The buyers you asked for.

"I'm trying to only attract high-net-worth customers and business owners. I'm trying not to get a bunch of low-volume people."Matt Bull, Founder, KrabX, October 16 call
"We're obviously trying to go for the whales or the larger customers mainly."Matt Bull, Founder, KrabX, October 16 call

Someone who searches for an OTC desk or a large wire purchase tells you the trade size in the search itself. This is precision, not volume.

3Microsoft fits who already trades with you.

"And a lot of our customers are older people, so we're not afraid of that."Matt Bull, Founder, KrabX, October 16 call
"I could probably open with starting with Bing and then maybe go from there."Matt Bull, Founder, KrabX, October 16 call

Microsoft accepts crypto exchanges like yours in search today, once it approves the account.

NextWhere You Can AdvertiseWhat Microsoft requires, with its own policy pages.

Where You Can Advertise

Each platform's own rules, read October 21, 2026. Every line links to its source.

Microsoft is open to you now, with its approval.

Microsoft AdsOpen with approvalSearch is allowed for crypto exchanges in the US after Microsoft pre-approves the account. Audience Ads run as a pilot for approved exchanges. Display and video are not allowed.
What Microsoft requires, and where you stand on each
Microsoft requiresWhere KrabX standsSource
Pre-approval to advertise in Search; the US is an accepted marketYour account is linked to ours. The application comes nextFinancial services policy
A payment method and active ads on the account before applyingA small starter campaign goes live first, as Microsoft askedApplication page
A website domain at least 18 months oldMet. krabx.com was registered April 19, 2025Policy, registry record
The exchange established at least 18 monthsA question for you: the date KrabX startedApplication page
A risk disclosure in the ad or on the pageMet. Your footer and risk disclosure page carry itPolicy
Fees, contact details and a street address (no PO Box) disclosedMet. Your pricing page and Okemos addressPolicy
No government seals or imagery that implies endorsementWe mention registration as plain text, never a sealPolicy
A manager account used only for crypto adsWe set it up that way from day onePolicy
Exclude any location where you don't meet its licensing rulesSee the states belowPolicy
Submitting does not guarantee approvalMicrosoft's call, and it doesn't publish a review timeApplication page

Later phases

PhaseWhat opens itSource
Meta, nextWritten permission from Meta (your FinCEN registration is on its accepted US list), once the restricted profile is sortedMeta crypto policy
Google, laterOnce a state license is in placeGoogle crypto policy

State by state, we only show ads where you're cleared.

New York: left outNew York requires a BitLicense to buy and sell crypto with its residents. The rule
Texas: no stablecoin adsYour site already says stablecoin purchases aren't available to Texas residents, so the stablecoin campaign leaves Texas out. Texas guidance
California: your callFrom July 1, 2026, California needs a license or a filed application. Is yours filed? If not, California waits. California DFPI

Your counsel has the last word on any state. We set the exclusions before a single ad runs.

Open questions, answered before we build.

For MicrosoftWhat the starter campaign may promote before approval. Microsoft says only approved advertisers can run crypto ads, so we ask its support team first.
For youThe date KrabX started trading, and whether your California application is filed.
NextThe PlanThe media mix, the order it opens, and a sample of the campaigns.

The Plan

Start with the searches open to you now. Each next channel opens on results or a license.

The media mix, in the order it opens.

Now: Microsoft search

Starter campaign, the crypto application, then the full search build once Microsoft approves.

Next: Microsoft Audience Ads

A pilot Microsoft allows for approved exchanges, once search has a baseline.

Later: Meta

Once the restricted profile is sorted and Meta gives written permission.

When licensed: Google

Once a state license is in place and Google certifies the account.

Results and licensing open each step, never the calendar. Steps after Microsoft search are not in either option today; we price them when they open.

Where the first dollars go. Transactional searches lead.

The 4 Conversion Intent Buckets
OTC Desk
40%
Buy by Wire
25%
Large Trades and Cash Out
15%
Stablecoin by Wire
15%
Your brand name
5%

A starting split of the ad budget, moved toward whatever brings larger trades. Competitor names wait until the core searches have a baseline. The budget itself gets sized from Microsoft's own planner once we're building.

A sample of the structure, not the full account.

SKAGs vs STAGs
Sample campaignAd groupsExample searchesEst. Microsoft searches a month
OTC DeskBitcoin OTC desk
Crypto OTC desk
bitcoin otc desk · crypto otc · otc bitcoin · otc desk crypto · crypto otc desk362 to 785
Buy by WireBitcoin by wire
Ethereum and crypto by wire
buy bitcoin with wire transfer · buy bitcoin with bank transfer · buy ethereum with wire transfer · buy crypto with wire transfer93 to 201
Large Trades and Cash OutBuy large amounts
Sell and cash out
buy large amounts of bitcoin · how to cash out large amounts of bitcoin · sell bitcoin to bank account · cash out bitcoin111 to 242
Stablecoin by Wire
Texas left out
USDT by wirebuy usdt with wire transfer · buy usdt with usd · buy usdt in bulk36 to 78
Four sample campaigns7 ad groups49 search terms in all602 to 1,306

Estimated by the method on Where The Growth Is, before state exclusions; Microsoft's planner sizes it exactly once we're building. The highest-intent exact searches get their own ad groups. Ads and the page speak to trade size, so smaller traders sort themselves out.

What we do first, and what opens later.

Core, both options

Microsoft search, built to find large trades

  • The Foundation PlanTracking on the Start Trade form first, with the trade amount sent back to Microsoft.
  • Stack the DeckA $50k-plus inquiry counts for more than a small one, so bidding chases the large trades.
  • N-Gram RefinementWords that bring small or off-target traders become negatives as the search history builds.
Option 2, or once search traffic flows

Pages and proof

  • CRO Leading IndicatorsDedicated page(s) for the large-trade path, with heatmaps and session recordings.
  • All-Star CampaignsSearches that bring large trades at the right cost get their own protected budget.

How you'll know it's working.

"I wanna start off and see what I'm seeing. Is it gonna be any big customers coming in, or am I gonna get flooded with a bunch of small customers?"Matt Bull, Founder, KrabX, October 16 call

How we prove it

  • Every search inquiry carries its trade size, so you see big versus small as soon as ads run
  • A baseline month before any mark is set
  • Goals set together each quarter, from your own numbers

Deliberately not in scope

  • Other ad channels, until each one opens
  • Social ad creative: search runs on text ads
  • Legal or licensing advice: your counsel decides the state questions
  • SEO, which stays with your SEO partner
NextThe MathWhat a test has to trade to pay for itself.

The Math

Your spread makes break-even simple to read.

A $5,000 month pays for itself at $76,923 traded.

$5,000
a month, all in: fees plus ad spend. Your test number from our call
$76,923
traded a month at your 6.5% high-volume rate covers it

$5,000 ÷ 6.5% = $76,923. Check: $76,923 × 6.5% = $5,000. An illustration, not our spend recommendation. Sells carry a lower spread, so a sell-heavy month needs more volume.

The marks. A new channel earns its baseline first.

Qualified inquiries from searchBaseline monthfirst full month of approved adsMark set from ittogether, each quarter
Cost per qualified inquiryBaseline monthfrom live Microsoft dataMark set from itno number before we have one
Share of inquiries at $50k or moreBaseline monthyour own large-trade lineMark set from itclimbs as bidding learns
Traded volume from searchBaseline monthfrom the trade sizes you send backMark set from ittoward a steady second source

The goal from the call: a consistent second source of high-net-worth and business traders. We don't invent targets for a channel you've never run.

What we won't promise

  • Microsoft's approval. It's their call, and they don't publish a review time
  • Big volume. These are small, specific searches
  • Whales in month one. Bidding needs a learning period and real trade sizes to learn who trades big

What we commit to

  • State exclusions and a crypto-only account set before any ad runs
  • Tracking on the Start Trade form before the full build
  • A baseline month, then quarterly goals set with you
NextInvestmentTwo ways to start, one recommended.

Investment

A starting proposal that gets us working together now, with room to grow as results come in.

Two ways to start. We recommend Paid Search.

How each option adds up
LineOption 1Option 2
Microsoft Ads management$2,000$2,000
Pages and CRONot included$1,500
A month$2,000$3,500
One timeNoneNone
Ad spendPaid to MicrosoftPaid to Microsoft

Microsoft Ads management is the greater of $2,000 a month or 10% of the ad spend we manage, never both. No setup fee.

NextThe First 90 DaysFrom access to approval to the first baseline.

The First 90 Days

Weeks count from access. Our team schedules the kickoff once the agreement is signed.

Approval first, then the full build.

Showing$2,000a month
KlientBoostYour teamTogetherCheckpoint
Week
W1
W2
W3
W4
W5
W6
W7
W8
W9
W10
W11
W12
W13
Microsoft detailsTogether
TrackingKlientBoost
Microsoft searchKlientBoost
Pages and CROKlientBoost
Your sideYour team
CheckpointsTogether

Microsoft doesn't publish a review time. If approval takes longer, everything after it shifts right.

Who's on your team.

Growth ManagerBuilds and runs your Microsoft account day to day, and is your direct contact.
BI teamSets up conversion tracking so trade sizes flow back to Microsoft.
CRO teamWith Option 2: the dedicated page(s), heatmaps and session recordings.

You get a reporting dashboard, a shared Slack channel, and email replies within 24 to 48 hours.

What we need from you.

1Your start dateMicrosoft's form asks when the exchange was established. It needs 18 months.
2Your state answersWhether your California application is filed, and any state your counsel wants left out.
3A payment methodOn the Microsoft account. Microsoft won't take the application without one.
4Trade sizesThe size of each trade that came from search, so bidding learns what a whale looks like.
Next step

Pick the starting option. We send the agreement in writing, and our team schedules the kickoff once it's signed.